Top listeners:

skip_previous skip_next
00:00 00:00
  • play_arrow Creating The Vibe


Why New Music Matters

todayOctober 20, 2021


With consumers having an almost unlimited supply of and access to music, it’s worth pausing for thought and asking, why new music matters.

 The way we look at new music here at is very simple. We break new music into two types.

1. There is [new] music that you have yet to discover (i.e. since it’s creation and release).
2. There is new music that is chronological, so fresh off the press (i.e. released a few days ago or soon to be released).

From a listeners point of view, these distinctions are blurry to the point of almost being irrelevant because ultimately music is either good or it’s not. 

For radio programmers on the other hand, these distinctions can be quite important. For example, if you have never come across, Just Make a Move (And Be Yourself) by Tower Of Power – that would fall into our first definition of new music because you’ve only just discovered it/them. However, if you’re into electronic/ambient vibes and have just unearthed The Mira Variable by San Mateo, that counts as ‘genuinely’ new music because at the time of writing this article it was a few days away from being released.

At we address these distinctions in two ways.

1. We have a dedicated Nu Music Show which seeks to address the 2nd point above
2. We broadcast a wide array of music from a wide array of DJ’s, presenters and era’s which means you’ll be stretched and, we hope, introduced to artists and music you may not have come across before. 

We appreciate that your listening habits are varied – from listening to, to having your favourite gym playlist, to having a Spotify (or similar) account to not giving much focus to new music at all! From our standpoint, it is increasingly difficult to have your music heard and played in an increasingly saturated and commoditized marketplace. So, whenever you decide to tune into (which we hope will be often) we hope you’ll enjoy this journey of music discovery.

Written by: Station Manager